Leading coffee industry expert James Hoffmann sits down with Bellwether Coffee to talk about the sustainability of the coffee industry, the need to move away from fossil fuels, and the potential of electric roasting to make the coffee industry more sustainable. James also discusses which retailers might benefit from roasting their own coffee, the importance of decentralized roasting for freshness and quality, and whether electric roasting has an impact on coffee taste. To see more, visit https://bellwethercoffee.com/bellwether-x-hoffmann/ See James Hoffmann’s video “Roasting Coffee With Sunlight” here: https://www.youtube.com/watch?v=qV0bJHizJBA “Can You Turn Sunlight Into Delicious Coffee?” “Solar Coffee Roasting: A Weird Desert
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